My shop has been around for a little over a month and, although I’ve only had one sale thus far, I feel that my marketing techniques have improved greatly from those first couple of weeks. It took a lot of research and Etsy forum-ing (yes, it’s very helpful) for me to finally properly build my shop. I’m sure I still need a lot of improvement, but I’m eager to share what I’ve learned and help other beginners as well. Here are three tools that I use most:
Most of your sales will come from people who are looking for your particular item. How do you make them find it? Through the search bar. SEO stands for Search Engine Optimization, and basically means how relevant your items are to what a potential buyer searches for. Great SEO is the key to being found. First, decide what keywords your customers are going to search to find your products. To find your keywords, ask yourself these questions: What is my item? What are common words used to describe my item? Use the search bar to try and find similar items. What keywords are similar items under? A keyword is not a single word, but rather a phrase that includes a adjective and a noun. To put your items higher up on the list for a particular keyword, use those keywords in three things: your title, your tag, and your description. For example, if I had an orange beaded necklace, I would put “orange beaded necklace” in my title, “orange beaded” “orange necklace” and “beaded necklace” in my tags (tags only allow a couple words), and “orange beaded necklace” in my description. Your search ranking should improve.
I also recommend you try search ads, as you only have to pay about 30 cents per click. If you only get a couple of clicks each day, it doesn’t hurt much. If you get a lot of clicks, you’re probably getting a lot of sales, since those clicks are from your target audience. If it’s not helping, you can stop it whenever you like.
2. Take Good Pictures
Pictures make your item stand out. I recommend you use a white background, as it makes your item the focal point of the picture. Use a quality camera, too. Iphone pictures are great, but no where near the resolution that you get with an actually camera. I bought a white poster board from the dollar tree and use that as my backdrop. I take it, my camera, and my jewelry outside about mid-day (no shadows), arrange my jewelry in the way I want it, and snap pictures from different angles. That usually ends up being my cover picture. Then I mess around with the jewelry and take pictures in different positions. I usually end up with about four, but it’s better to use all five. I then take my pictures to a site called picmonkey.com and use their brightness and boost feature. Then I’m ready to upload!
3. Use Social Media
It today’s world, social media is vital for any business. Set up a separate shop account for Twitter, Pinterest, Instagram, and Wanelo, and add a page for Facebook. Like fellow Etsy sellers post, and follow them. Make sure to use appropriate hash tags for all your posts. I’ve gotten many views from the combination of these sites. They’re a good tool.
Weeelll, that’s all for today! I hope this helped all you newbies.